Real Russian Road Monsters

Markets that 21st century organizations compete in are increasingly dynamic, complex battlefields. Financial success in such battlefields hinges on developing new levels of planning, execution, and continuous improvement capabilities. With this basic principle in mind, and building on lessons learnt from helping hundreds of global corporations deal with operational complexity and variability, we have formulated a unique set of process & technology innovations. We call this set of innovations the mPower system for Integrated Business Planning. What are the capabilities that mPower provides to help an organization become world class at IBP? A typical global corporation is competing in multiple market segments simultaneously (multiple product categories, different market regions). Let us consider each "market segment" that the corporation competes in as a battlefield. The objectives for the market segment can be different at different points of time, ranging from share growth to profit harvesting. Each market segment has different needs and requires specific strategies around product (features, variety, cost, time to market), marketing (launch, advertisement & promotion vehicles, pricing), sales (different channel types, distribution reach), and supply chain (cost, order lead times, flexibility and product configurability). The mPower approach calls for a management system that drives the decision making across R&D, Marketing, Sales, Supply Chain and Finance to be synchronized in a way that achieves the enterprise's goal as a whole in the battles for every market segment. Article Source: http://EzineArticles.com/9363900